Port Louis, October 5, 2023: Haldiram’s Nagpur, one of India’s best known ethnic snack-food brands, today announces the much-awaited launch of “Minute Khana” - its frozen and RTE food range - in Mauritius and brings on board the country’s largest importer of frozen food, Edendale Distributors as the sole distributor.
Minute Khana range features some of India’s most iconic snacks, sweets, and cuisines that combine the taste of tradition. Haldiram’s Nagpur is renowned for the ease and convenience the 21st century demands allowing consumers to enjoy the authentic taste of Indian food on-the-go and within minutes.
Avin Agarwal, Director, Haldiram’s Nagpur, said, “As one of India’s best-known food brands, we have been consciously working towards introducing the breadth of Indian delicacies to a growing tribe of consumers around the world who love the rich flavors of different Indian cuisines and snacks. With “Minute Khana”, we have taken the lead in creating an entirely preservative-free RTE food range that will redefine the way people access and consume Indian food outside India. Through the unmatched distribution strength of Edendale Group, we expect to be on the shelves of all major modern retail across Mauritius.”
Elaborating on the USP of the “Minute Khana” product range, Mr. Agarwal, continued, “The USP of Minute Khana frozen and RTE food range is that it stays true to the age-old traditions of preparing Indian food with recipes that have been handed down from generations. “Minute Khana” is a symphony of spices and flavors that is tailor-made for people wishing to relish authentic Indian food that is quick and easy on the pocket.”
Ms Oume Kala, Head of Marketing, Edendale Distributors Ltd, said, “We are thrilled to come on board as Haldiram’s Nagpur’s sole importer and distributor for the Mauritius market in the frozen and RTE food segment. Haldiram’s has been an iconic food brand for over seven decades with a tradition of serving authentic Indian food. So, it was an irresistible opportunity to partner Haldiram’s and bring forth the delectable range of Indian frozen and RTE food to the discerning customers here by leveraging our unmatched reach across the modern-trade and with our superior logistics network.”
The Mauritian market with a distinct Indian socio-cultural influence offers a significant opportunity for high-quality and authentic Indian frozen and RTE. The influx of over half a million tourists within the first six months of this calendar year along with the presence of a mature modern-retail augurs well for the RTE food category in the island nation.